Custom Product Designer for Non-Apparel Products in PrestaShop

PrestaShop Product Designer is not just limited to T-shirt customization. From mugs and posters to phone cases, laptop skins, stickers, and canvas prints, the tool enables merchants to allow their customers limitless personalization across almost any product.

With a flexible design interface and plenty of customizable areas to play with, it can be adapted to virtually any niche, not just the fashion world.

Gift shop owners, home decor professionals, and event merchandisers especially appreciate its versatility. Whether you are a small business selling personalized photo mugs or a large online store specializing in printed wall hangings, the module offers the same intuitive experience customers appreciate when ordering your products.

Speaking of which, this interesting blog post, we will look into how to stretch the PrestaShop custom design tool beyond fashion for a doorstopper. You’ll observe how non-apparel brands utilize it, and identify the top steps to follow for growing sales with that. So without further ado, let’s get started!

Customization Beyond Apparel

Today, shoppers want to personalize everything, whether that’s a mug with a loved one’s favorite quote, a poster with their own original design, or a phone case adorned with an image of their child. 

Such a type of experience can be facilitated by a custom product designer module integrated in PrestaShop. Here are a few instances where this innovative module can be very handy:

Personalized Gifts

Stores or print-on-demand companies could provide an unlimited number of personalization services for people’s birthdays, weddings, and corporate events. 

Shop owners can allow customers to upload photos, insert names or dates, and select from pre-made design templates.

Home Décor and Art Prints

Home décor merchants can tap the designer for custom posters, wall art, and framed prints. Clients are able to select backgrounds, add an image, or a creative template.

Phone Cases and Tech Accessories

Technology accessories are highly personal. Design Module users can upload their images, adjust layouts, and preview the image on different phone models.

Stationery and Packaging

Companies that sell stationery, invitations, or packaging could provide brandable notebooks, planners, and gift boxes. The module is perfect for products to be engraved or printed with names, messages, logos, etc.

Why Non-Apparel Works So Well

• Greater perceived value: Customized products typically fetch higher sale prices.
• Emotional relationship: Shoppers feel closer to products they’ve had a hand in creating.
• Cross-sell opportunity: Easy to combine with wearables or accessories.
• General audience: Attractive to individuals, event planners, and corporate customers alike.

With non-apparel categories, PrestaShop store owners have an opportunity to unlock entirely new revenue streams, circumventing crowded markets with healthier margins.

How to Apply the Product Designer Module for Non-Apparel Products

The installation of the PrestaShop Custom Product Designer for non-clothes products is actually simple once you have an idea of how to fix up canvas sizes, zones, and preview images for your individual items. 

Let’s go through the main custom product personalization (Cluster 1) steps for two popular categories: mugs and posters.

Step 1: Preparing Product Images

Begin with good reference images that are of a clear front view and display the printable area. On mugs, you will usually require a flat image that wraps around the surface of the mug. Provide a framed, if not borderless, preview for posters as well.

Upload these images as the base images in your PrestaShop back office in product customization settings. Ensure that each image matches the correct side or angle (front, back, or profile view).

Step 2: Defining Customization Zones

These zones are where customers can customize, for example, by entering text or uploading an image or a logo.

Mugs: Draw a rectangular shape around the middle of the cup. No handles or rounded corners since there's distortion during the printing.

Placards: Specify a full-face coverage rectangle in the image of the placard format (works for A3, A2, or A1).

You can restrict customization to only certain elements if necessary, e.g., allowing the text to be edited and locking the background image.

Step 3: Adjusting Canvas Sizes

Each variety of product needs a different canvas dimension. Mugs may employ fewer than poster or banner pixel dimensions. Ensure you match the design canvas to the printing resolution suggested by your production process. 

The objective is to make sure that what the customer creates online comes across accurately in print.

Step 4: Setting Upload Restrictions

To ensure print quality, limit the file types (PNG or JPEG) and require a minimum resolution. You may also set the number of images uploaded to generate a good result.

Step 5: Enabling Real-Time Previews

Turn on the live preview feature as your customers design to show them instantly what the product will look like. This functionality is particularly appealing for beauty products, prints, or mugs.

Testing for the User Experience

Before you publish, try the entire design process as a customer. Check that:

• Text and images are correct on the item.
• Ad Previews open seamlessly on both desktop and mobile.
• Pricing updates correctly if you are using dynamic rules.

Step 7: Launch and Monitor

After you’re live, keep an eye on analytics and feedback. Things like mugs and posters are also known to convert better when promoted around key times of the year or special occasions. Monitor which designs or options convert most effectively to help you iterate on your product over time.

Success Stories

Let's find out the actual impact of applying PrestaShop Custom Product Designer for non-apparel products from some merchant success stories.

First case: Poster store raises the average order value by 15%.

A tiny online poster retailer brought on the designer to enable customers to personalize their own quotes, color palettes, and fonts for motivational wall prints. In less than two months, the store's average order value (AOV) increased by 15% and repeat purchase rates doubled.

Customers loved the idea of being able to custom-design their own artwork that would match their decor exactly, without using third-party design tools.

Case Study 2: Holiday Sales Double for Local Gift Shop

A boutique gift shop that makes custom mugs and candles tapped the module to offer seasonal collections where customers could upload names and short messages. 

For example, by emphasizing personalization at checkout and providing preview images, the site experienced a 35 percent increase in conversions during the holidays. According to the owner, customers were not just ordering for themselves, but some even bought several personalized items as gifts.

Case Study 3: Growth Hacking a Tech Accessories Brand. Case Study 1 and Case Study 2 demonstrated how an organic growth channel was navigating through the increasing competition, changes in algorithms. Please read them first because all the principles that we discussed until now are still valid.

A phone accessories vendor enlisted the designer to oversee custom cases for various smartphone models. With just one flexible template, the brand souped up its operations: dozens of static product listings were swapped out for a single customization tool. 

The outcome was faster time-to-market, simplified stock management, and up to 30x more distribution compared to traditional methods.

These instances illustrate how the module’s non-apparel applications can promote customer satisfaction, simplify catalog maintenance, and drive quantifiable sales results.

Take Away

The PrestaShop Custom Product Designer module is not exclusively for T-shirt suppliers; it is an all-in-one personalization tool suitable for almost every type of e-commerce business. Whether you are selling coffee mugs, custom posters, phone cases, or any other product, this module can adjust with equivalent ease, letting your customers personalize the product and add anything to make into their favorite!